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Signal>Noise

Why You Can't Explain What Makes You Different And How to Fix It

How AI Finally Solves the 'I Just Know' Problem That's Killing Your Conversion Rate

Max Bernstein's avatar
Max Bernstein
Jul 22, 2025
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"So... what exactly is your process? I'm trying to explain to my business partner why we need you versus just hiring someone cheaper on Upwork."

The Zoom call freezes for a second, but not as badly as your brain. You've just spent 90 minutes diagnosing exactly why their launch strategy will fail, restructured their entire approach, and probably saved the…

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