Market Sophistication—How to Cut Through the Noise and Finally Get Your Marketing Heard
Learn how to assess your market’s level of sophistication and craft messaging that resonates, using both Schwartz’s framework and AI-driven insights.
Imagine a smoke-filled boardroom in the 1960s. The air is thick with tension. Tobacco executives, their faces etched with worry, focus intently on Don Draper. Their biggest account, Lucky Strike, is in trouble.
Mounting public concern about the health risks of smoking threatens their entire industry. Everything is at stake. In this pressure-cooker envir…
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