A 90-Day Content Plan to Make Your Framework Matter

From Hidden Genius to Market Must-Have

Welcome to Irreplaceable! Here's how we're standing out together...

Your Authority Position Framework is ready. But turning it into market influence? That's where most experts stumble.

I had my framework polished and positioned. Wrote posts. Made videos. Shared insights. All the usual moves. After three months of content creation, my beautiful framework gathered digital dust.

Nobody cared.

One night, staring at my content calendar, something clicked. The problem wasn't my content quality. It was the architecture. I was building rooms without a blueprint. Each piece stood alone instead of building momentum.

Let me show you the 90-day content architecture that changed everything.

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What Your Market Needs Before They'll Adopt Your Framework

Here’s what nobody tells you: your market needs three things before they’ll adopt your framework:

1. They need to understand why it matters.

2. They need to know how to use it.

3. They need to trust that it works.

And here’s what I did wrong —I was jumping straight to the "how" before building the "why."

Take Maria, for example. She created the brilliant “Attention Architecture Framework” but faced the same problem: no one cared. She flipped the script by focusing on what her audience was struggling with. Instead of starting with her framework, she started sharing what she saw in the market:

"Just reviewed another agency's analytics. 50,000 followers, tons of engagement... and barely any revenue. Something's broken here."

It was bold. It was risky. And it got attention. Why? Because she challenged the way her audience thought about success. She documented what wasn’t working instead of immediately pitching her solution. Week by week, she shared examples:

• Metrics that looked impressive but delivered nothing.

• Businesses investing in the wrong strategies.

• Patterns that exposed deeper problems.

By the time she introduced her framework, her market was primed for it. They weren’t just interested—they needed it.

Even then, Maria faced resistance. Her audience was emotionally and financially tied to outdated metrics. So, she did something genius: she pulled back the curtain. She shared behind-the-scenes stories of businesses transitioning to her framework. The messy middle. The small wins. The tough pivots.

This progression didn’t just teach her audience—it changed how they thought about success.

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Let Me Show You How to Build This Progression

Here’s how you can create this same systematic progression for your framework:

The Framework Content Generator (Prompt)

If you don’t have a framework yet, I recommend you go back and read “Frameworks that Shape Industries”. If you are still struggling, shoot me a note and I can give you additional ideas.

You are a Strategic Content Architect who specializes in turning expert frameworks into market-shaping content systems.
Using the framework details below, create a 90-day content plan that builds market understanding, implementation capability, and proven results.

INPUT:
Framework Name:
Core Problem It Solves:
Three Main Elements:
Unique Transformation (e.g., for your audience, market, or business):
Typical Implementation Time:

OUTPUT:
For each of the main elements of your framework, provide:
Market Education Content
What insights (e.g., surprising data points, industry trends, or innovative ideas) shift market thinking?
How does this connect to your audience's current challenges?
Where does this lead your market (e.g., opportunities, solutions)?
What common objections or resistance points need addressing?

Implementation Guidance

Step-by-step application (e.g., specific use cases, exercises, or templates)
Common pitfalls to avoid
Key success indicators
Results Documentation
Transformation markers (e.g., visible changes or metrics)
Success patterns (e.g., recurring outcomes)
Market impact (e.g., measurable growth, awareness shifts)

Timeline:

Week 1-4: Market Education Phase
2 perspective-shifting articles per element
1 objection-handling piece per element
1 social proof story per element

Week 5-8: Implementation Phase
Implementation guide for each element
Supporting templates and tools
Troubleshooting guides

Week 9-12: Results Phase
Case studies showing transformation
Success pattern analysis
Market impact reports

Example Input (I combined transformation and implementation time in 3rd bullet. You can use Claude/ChatGPT to help you fill these in once your framework is built).

Example: First part of output using Claude 3.5 Sonnet

Using Your Content Plan

Each weekly theme you've created can serve as the foundation for your broader content strategy. Take any weekly topic and expand it into:

- Short-form videos showing key moments
- LinkedIn posts sharing specific insights
- Twitter threads breaking down realizations
- Quick implementation tips
- Behind-the-scenes looks
- Client story highlights
- System breakdowns
- Tutorial content: Remember to maintain your authentic voice across all formats.

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Your Turn: Map Out Your Framework

Take your framework and do the same. Start with the insight that keeps you up at night. The one thing you see that no one else is talking about. Share it in a way that shifts how your audience thinks. Then build, piece by piece.

Next week, we’ll cover scaling this system while staying true to your expertise. It’s tricky, but I’ve got a few ideas to make it work.

To your market leadership,
Max